The reaction to recent volatility has gotten us thinking.
The big stock sell-off in quarter 4 of 2018 illustrated, yet again, how it seems to catch average investors unprepared.
Yet market falls are a normal part of a stock market. Some financial advisors and investors like to pretend they won't exist. But that does a disservice, because the most expensive decisions are often made in a downturn.
Selling at the bottom and missing the rebound happens far too often. But that's because investors forget their plan or never had one to begin with.
Or as Mike Tyson puts it "everyone has a plan until they are get punched in the face."

So what's your plan? Have you prepared for market set-backs?
Here are some examples and discussions from famous investors and then practical ideas on how to have a different perspective on investing when times get rough.
1. Be greedy when others are fearful.
One of Warren Buffett’s best quotes is “be fearful when others are greedy and greedy when others are fearful”. If you could summarize a good investment strategy in just one sentence, then this is one of the best.
Most retail and even many institutional investors fail quite badly to invest when the headlines scream “stock market falls”, but the key to remember is that you are looking at the prices today (lower than before) and the profits in the future (99.99% certain to rebound).
Think of it as buying a car on sale. You are getting a better deal today than last week.
2. Soros’s Investment Philosophy – Reflexability.

You may know billionaire George Soros as an incredibly successful investor.
You might not know his philosophy or that he fancies himself as a philosopher.
He even wrote a philosophy book “Reflexability and Economics” which, like much philosophy isn’t a light read.
Reflexability works far better as an investment theory than philosophy. Essentially Soros argues that extreme market conditions and people’s observation and reaction to them contain the seeds of their own rebound/continuation.
That “observation of the economy leads to ideas that change behavior, which in turn changes (is directed back upon) the economy itself”.
To give a recent example, that the interest rate rises are causing a slowing economy, which the Federal Reserve notices, and then changes course.
Another example is when prices for a crop, say soy beans, spike. Then farmers notice higher prices and plant more soy beans to take advantage. This increased supply thus pushing prices back to normal. A supply or demand response is a key tenant of economics.
Not all responses are positive though.
3. Sometimes reactions lead to a doom-loop for a while.
It pays to remember, that a bounce-back isn't always certain. Nor quick.
Sometimes it creates a negative spiral or doom loop. These take a while to resolve.
Worse, a lot of investment theories and algorithms based on efficient market hypothesis, which is very good during normal market conditions, but fail during extreme conditions.
Here are just a couple of examples.
For example the assumption that correlations (or lack of correlation) is a broadly stable factor helped destroy a famous hedge fund. Long Term Capital Management went bust in the late 90’s due to this principle. A Russian bond default turned investors against ALL emerging markets and risk assets. This changed, overnight the correlations. Yet experienced investors have long had the expression, “when times are tough, correlations turn to 1". In other words, in bad times everything falls together.
Another hidden assumption is that markets will always trade and a willing buyer and seller can always be found. Yet in bad times, more obscure markets can sometimes fail and trading stops. For example during the financial crisis the multi-billion dollar mortgage backed security market turned from a huge industry to a ghost town in the blink of an eye. Trading had all but ceased by October of 2008 when there were only sellers and no buyers. Stop loss orders don’t work when no-one’s buying.
In both of these cases, and many others, the market level can go far beyond a normal rational level. People who bought US property at the bottom of the crisis did very well in most (although not every city), in the same way those brave few who bought stocks in early 2009 quickly made strong returns that year.
That is nothing however compared to a few hardy investment managers who bought mortgage backed securities in early 2009 for a few cents on the dollar.
Despite the historic levels of mortgage default still managed make 500-2,000% returns as the market for these securities gradually returned over the following years. Still, you need knowledge and a very strong stomach to buy at the bottom.
But how can you stiffen your spine when the media is screaming doom?
4. Create a plan to avoid being driven by emotions.
It’s an uncomfortable but important truth that investment decisions, aka decisions under uncertainty, are made in the emotional center of the brain, called the pre-frontal cortex (google it). All of us aren’t as rational as we think, or hope. Our brains work against our goals by going to “flight or fight” at the wrong time.
Planning ahead what your investment approach will be during times of market stress is thus vital. It means that the decision has already made. Thus “if the stock market falls 15% then sell x% of bonds and buy stocks/equities” you simply need to execute the plan rather than decide. This will help you tune out the noise of the media and market and focus on your goals. Staying rational whilst others go emotional is an advantage. Or as Buffett’s sidekick Charlie Munger described his advantage as “I’m rational”.
Planning will help you become more rational too.
5. Periodic Rebalancing – A rational plan.
There are two main ways an investor can create a rebalancing plan.

The first is conditional rebalancing as mentioned above, where a portfolio holdings are rebalanced back to the intended level when a pre-set benchmark is breached.
Thus if equities rise strongly and are now 75% of the portfolio, rather than the intended 70%, then some equities are sold and bonds are bought. Or vice versa.
This often has the effect of selling equities at a high level and buying a cheaper asset at a lower level. When markets reverse and fall, and equities fall to say 60%, instead of the intended 70%, then bonds are sold and equities are bought. Again, this often means you are buying low.
The second approach is timeframe based rebalancing. So rather than waiting for a threshold to be breached. Thus a portfolio could be rebalanced annually or bi-annually, depending on what you decide.
Both approaches are fine, but the key is decide and then stick to your approach, no matter what happens in the markets. Stick to your plan when the markets punch you in the mouth.
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